Support Unit
Korea Brand & Entertainment Expo 2017
Source:HKFEC, MarketingViews:48times

FOR IMMEDIATE RELEASE





Korea Brand & Entertainment Expo 2017


Korea Trade-Investment Promotion Agency (KOTRA) is the national non-profit making government organization of South Korea for trade and investment promotion, currently with 10 regional headquarters and 127 overseas trade centres in 86 countries.


KOTRA is honoured to host a 3-day B2B & B2C exhibition titled Korea Brand & Entertainment Expo (KBEE, http://hk.kbee.kr/hk/) in Hong Kong at AsiaWorld-Expo on 12 – 14 July, 2017 (Wed – Fri). Hong Kong Federation of E-Commerce is glad to be a Supporting Organization


Since its inauguration in 2010, KBEE has been touring in Thailand, London, Brazil, Shanghai, Chongqing and Shenyang, with Taipei and Hong Kong as this year’s location. Riding on its previous success, KBEE stages a showcase of trend-setting consumer products and services originated from Korea.



    Exhibition Overview


  • Period:  12 – 14 July, 2017 (Wed - Fri) [12 Jul: public day; 13 – 14 Jul: business day]
  • Venue:  AsiaWorld-Expo, Hall 2
  • Host: Ministry of Trade, Industry and Energy (MOTIE)
  • Organizer: Korea Trade-Investment Promotion Agency (KOTRA)
  • Supporter: Council General of the Republic of Korea in Hong Kong, Korea Ginseng Corporation, Korea Institute of Design Promotion, Korea International Trade Association, ZALORA, Hong Kong Federation of E-Commerce
  • Website: http://hk.kbee.kr/hk/main/main.php


Activities:


Business Meeting & Sales: Mega sales day, 1:1 business meetings, O2O Experience Zone


Exhibition: K-Beauty Zone, K-Consumer & Living Zone, K-Fashion, Franchise & Food Zone, K-Star Goods Zone, Hair & make-up experience zone, K-Food Zone, Business Consulting Zone, Art Collaboration Zone, Interactive Experience Zone


Events: Opening Ceremony, K-Pop Concert, Semi-Fashion Show, signing events, CSR, Gu9udan’s K-styling show, Beauty sales pitching, wedding show, Hair & Make-up show, Korean foods Tasting


Honourary Ambassadors: Jung YongHwa (鄭容和), B.A.P, gu9udan


Tentative schedule


Opening Ceremony 1

Date: 12 Jul (Wed)

Time: 16:00 – 17:00

Venue: Main Stage, Hall 2

Event highlights: VIP opening speech (Minister of Trade, Industry and Energy of Korea), Honorary Ambassador’s Remarks, VIP exhibition tour, Semi-fashion by Korean fashion exhibitors X ZALORA

Expected scale: around 2,000 persons


Opening Ceremony 2

Date: 12 Jul (Wed)

Time: 17:00 – 18:00

Venue: Main Stage, Hall 2

Event highlights: K-Pop Mini Concert performed by KBEE 2017 Honorary Ambassadors (鄭容和, B.A.P. Gu9udan)Expected scale: around 2,000 persons


Welcoming Reception

Date: 12 Jul (Wed)

Time: 18:00 – 20:00

Venue: IKON Seaview Restaurant, 2/F, AsiaWorld-Expo

Event highlights: reception with side dishes and drinks

Expected scale: around 200 persons


For more information, please contact Ms. Celia Wong at +852 3465 2913 or email to celiawong@kotra.org.hk