Support Unit

HKFEC Objectives

Information Hub

Hong Kong Federation of E-Commerce (HKFEC)’s first objective is to encourage mutual benefits to all E-commerce players. From platform owners, online shops, online media, online service providers to logistics and couriers. HKFEC is to obtained support from the industries, government and education sectors to create a better business environment for the E-Commerce in Hong Kong.


HKFEC will perform as an information hub to connect with other countries and cross borders for E-commerce market sharing and potential partnership. Through these connections, HKFEC helps the industry to promote our local E-commerce players to International market.





Business Integrity

HKFEC will act as a neutral organisation to promote a “Hong Kong Trust Mark” campaign for trusty online shop in Hong Kong towards all target online customers.This could help Hong Kong to build up a trusted trade online platform among the region. As there are increasing unpleasant experience from online customers, HKFEC will assist these cases for professional and legal advice. Meanwhile, HKFEC will actively communicate with government and related organisation for the development of E-commerce in Hong Kong.

Towards the industry, HKFEC will encourage more and more online retailers to join our series of “Hong Kong Trust Mark” Campaign, that will potentially increase higher trust from local and oversea online consumers as to re-enforce Hong Kong’s trusted “Shopping Paradise” status. Meanwhile these activities will also help to increase the awareness from online consumers for the importance of intellectual property. HKFEC will publish industry principle for our members to follow, and with a leading role to establish no faked selling from Hong Kong. HKFEC will provide consumer a checking system for any problem merchant who are not following the principle.

Consumer Rights

HKFEC will listen to consumers who experience any dispute or unpleasant online shopping experience, and provide professional advice. We will encourage and assist the development of a safety E-commerce trading place. In some occasions, we will represent problem customers to seek for related authority or organisation for advice. Through our cooperation and connection with industry, institution, government or non-government, media and cross border consumer councils, HKFEC would encourage more interaction from different parties to resolve any conflicts from cross region online activities, to ensure protection from local consumers.