Joseph Yuen

Chairman, HKFEC


Hong Kong Region Advisor,

GuangDong Province Electronic Commerce Association


Board of Advice,

Ecommerce Foundation


AsianMarket Advisor,

Russia Association of Internet Trade Companies (AKIT)

Support Unit
Message from Chairman
Joseph Yuen, HKFEC Chairman

Over the last 10 years, Hong Kong has reached over 90% of broadband Internet penetration. Smart phones, tablets and even wearable smart devices have been heavily deployed in everyone’s dailylife. Hong Kong being the “ Shopping Paradise” and its geographical advantage right next to mainland China, there should be no doubt for Hong Kong to gain a big win in E-commerce space. Unfortunately, Internet has no geographical limit, while many traditional retailers and online merchants entering this E-commerce battlefield, not many of them getting a good return.


On the other hand, Hong Kong people are increasingly purchased from local and other countries’ online shop, but at the same time, there are many customers being cheated with money lost, fake product and poor after sales services. In view of current society, policies, market activities and legal enforcement in Hong Kong, seems require a special E-commerce task force to bring up the attention to government, industries, and general public. Hong Kong Federation of E-Commerce was found by a group of industry leaders as a non-profit organization, target to help the E-commerce industry in Hong Kong.


I would like to extend my warm welcome to any professional or organization in this area who can give us support or idea to make Hong Kong a better place in E-commerce for the future.



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